White Papers

The New Competitive Advantage: Web Collaboration Reaches the Tipping Point

Overview You can almost watch the landscape of the global economy changing. Chains of loosely connected businesses collaborating across geographies and industries are replacing monolithic, vertically integrated businesses. Speed and flexibility are supplanting size as the defining characteristics of a successful organization.

In this new world, the lead actors are knowledge workers. They create deals, analyze markets, develop new product ideas, manage partner relationships, and make the thousands of daily decisions that create success.

For IT executives, knowledge workers represent the ultimate opportunity to have a deep, dramatic, and lasting impact on their companies' ability to compete. Industry observers, including respected consulting firm McKinsey & Company, argue that businesses will derive lasting competitive advantage by supporting knowledge workers' interactions-based business processes.

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Publisher
WebEx Communications
File Format
PDF
Date Published
Mar 18, 2009
Format
White Papers
Topics
Collaborative Web, Web Services, Call Center - Contact, Strategic Planning, Customer Support Services

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