White Papers
Fidessa LatentZero: From Our Smallest Client to Our Biggest
Category: IT Management
Tags: asset management, software, marketing, management
Overview Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from start up, to Britain's fastest growing software company and, most recently, subject of an £63 million buy out. However, the company has always been distinguished by its ability to discuss business issues, predict trends and respond accordingly. The goal of PR has remained constant, therefore: to communicate the company's genuine leadership and vision in a rapidly changing, fast-paced environment. Aspectus advised on marketing strategy, and then developed regular plans for tactical delivery.
- Publisher
- Aspectus
- File Format
- Date Published
- Apr 16, 2009
- Format
- Case Studies
- Topics
- Sales - Marketing
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