White Papers

People Vision: Creating a Buzz in a Broad Range of Industries

Overview People Vision had developed a strong roster of clients and consultants through word of mouth and direct marketing. But the company was rapidly outgrowing this approach and it needed to make sure its prospect pipeline remained robust. With no previous PR activity, the challenge was to introduce People Vision to a diverse media and make sure Alyson's voice was heard in a crowded marketplace - all on the budget of a small, but growing company. People Vision's key strength was Alyson herself: her dynamism, energy and ideas combined with extensive experience were a powerful mix. Aspectus decided that success lay in getting Alyson talking directly to her prospects through the media - not just the HR press, but the titles covering her key vertical markets.

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Publisher: Aspectus
File Format: PDF
Date Published: Apr 16, 2009
Format: Case Studies
Topics: Sales - Marketing, HR

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