White Papers

Combined Insurance Embeds Treating Customers Fairly Principles Via CDC Respond Solution

Category: IT Management, Enterprise Applications

Overview Combined Insurance, the UK's second largest provider of individual accident insurance, has been leading the way in embedding a 'Treating Customers Fairly' culture into its organization. Combined has taken the view that to fully understand the needs of the customer at each point of the product lifecycle and to integrate these needs within their own business objectives, the information should come direct from the customer. They are doing this through greater analysis of customer feedback and complaints. Combined chose CDC Respond, the market-leading complaint and feedback management software, in order to monitor customer issues and concerns in relation to each function and department of their business. The information is then used to measure the impact and effectiveness of any changes and improvements implemented.

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Publisher: CDC Software
File Format: PDF
Date Published: Apr 30, 2009
Format: Case Studies
Topics: CRM Software, Customer Support Services

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