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Mercury Travels Reduces Transaction Costs by 70%, Serves Twice the Number of Customers

Category: IT Management, Enterprise Applications

Tags: india, customer service, crm, management

Overview Traditionally a provider of corporate travel and inbound travel services, Mercury Travels has expanded its business since 2007 to become a one-stop travel shop. The company now has a comprehensive portfolio of travel-related services that includes outbound and inbound holidays, corporate travel management, foreign exchange, and travel insurance. Mercury Travels needed a customer relationship management system to help staff manage customers who were dealing with its outbound travel business to book international holidays. In mid-2008, the company engaged Oracle Certified Partner CRM IT (India) to deploy Oracle CRM On Demand. The Web-based solution allows staff to build profiles on individual customers to speed up consultation times, cut operating costs, and improve customer service levels.

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Publisher: Oracle
File Format: PDF
Date Published: Apr 30, 2009
Format: Case Studies
Topics: CRM Software, Customer Support Services

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