White Papers

Loyalty R-Squared: Relationships and Rewards

Overview The eternal questions on the minds of marketers today: Why is it so hard to find out what the customers really want? Are they looking for relationships, rewards, recognition? A bit of each? All of the above? In this webcast, the presenters will reveal insight into the current state of customer relationships by uncovering the most compelling trends and best practices in loyalty marketing from quantitative research that gets to the heart of what drives loyalty, engagement and relationship strength across vertical industries. Also, they will share new proprietary research which reveals just what consumers are looking for when it comes to rewards and recognition, how they are motivated and how rewards impact their behavior.

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Publisher: SAS Institute
File Format: Webcast
Date Published: Jun 2, 2009
Format: Webcasts
Topics: Sales - Marketing

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