White Papers

Maximising Sales Effectiveness

Overview Since it became apparent to banks that the internet was not going to render branch network and call centres obsolete, there has been a strong focus on maximising the return on investment from physical distribution - selling more through existing channels. Many customers use branches and telephony predominantly for service transactions; banks have to use these contacts as starting points for identifying and pursuing appropriate sales opportunities.

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Publisher: Hitachi
File Format: PDF
Date Published: Jun 11, 2009
Format: White Papers
Topics: Sales - Marketing

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