White Papers

How to... Implement Business Scenarios for Customer Loyalty Management

Tags: crm

Overview Customer Loyalty Management is an important business scenario within Customer Relationship Management. It is of particular importance when businesses deal with consumers ("Business to Consumer scenarios" or B2C). Marketing experts have proposed to introduce "Loyalty Accounts" for this purpose. This paper explains how to implement Customer Loyalty Management on the basis of Loyalty Points with low level of complexity.

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Publisher: SAP
File Format: PDF
Date Published: Aug 3, 2007
Format: White Papers

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