White Papers

Multi-Channel Retailing

Overview This white paper will help you gain a deeper understanding of the importance of multi-channel retailing for your company by explaining the new multi-channel realities of retail, particularly in terms of managing customer relationships; Examining the growing role of information and analytics; Exploring the challenges and opportunities in each of the five main channels: retail stores, e-commerce, catalog retailing(including telesales), mobile commerce, and digital interactive television; Showing how mySAPTM Retail can help you develop an effective multi-channel retail strategy.

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Publisher
SAP AG
File Format
PDF, requires Acrobat Rdr 5
Date Published
Sep 2, 2008
Format
White Papers
Topics
Inventory Management, Decision Support - DW Front End

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