White Papers

Got CRM?: CRM Software Guide for Small Business

Overview There are many articles on Customer Relationship Management (CRM) and its benefits. However, most articles cater to large organizations and don't concentrate on the needs and objectives of small business owners and managers. The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow. Understanding the demands of small business owners first hand, this paper has been condensed for quick high-level reading. After this whitepaper, the reader will be better equipped to purchase, implement or further research on CRM and how it can positively impact the company.

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Publisher
Surado Solutions
File Format
PDF
Date Published
Apr 13, 2007
Format
White Papers
Topics
CRM Software

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