White Papers

Financial Services and CRM: Shining the Light Inside the Black Box of Analytics

Category: Data Management, Enterprise Applications

Overview This webcast will focus on the strengths and weaknesses of current marketing and CRM analytic approaches, including BI (OLAP) and dashboard tools so popular today, that are being used to drive marketing measurement and evaluation. In particular, the webcast will focus on the limitations of some traditional marketing measurement approaches, as well as the dangers of unsophisticated use of some very high powered analytic techniques (black box models) increasingly making an appearance in CRM analytic systems.

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Publisher: SAS Institute
File Format: Webcast
Date Published: May 12, 2007
Format: Webcasts
Topics: CRM Software, Business Intelligence - Data Warehousing, Data Mining - Analysis

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