White Papers

Ice Creamery Connects With Customers, Lowers Costs With Easy-to-Use Solution

Overview Cold Stone Creamery is famous for its ice cream Creations, which contain any combination of fruits, nuts, or candy. Its popular Birthday Club provides members with free ice cream on their birthday. The company wanted to open this club up to all customers - not just children - and move the program enrollment online. In doing so, the company also wanted to centralize customer information, lower costs, and streamline marketing efforts. Cold Stone Creamery teamed with Microsoft Gold Certified Partner TopLine Strategies and implemented Microsoft Dynamics CRM, which provides the foundation for the online Birthday Club program. Cold Stone Creamery has immediate access to customer information, increased program enrollment, and lowered costs associated with the Birthday Club.

By downloading you agree to our Terms and Conditions. These include information regarding use of your personal data.

Publisher: Microsoft
File Format: WORD
Date Published: Sep 5, 2007
Format: Case Studies
Topics: CRM Software, Business Management

Similiar White Papers

Midmarket ERP Comparison Guide

Thoroughly researched by Inside ERP's ERP analyst community, this is an unbiased comparison of midmarket and enterprise-

Publisher: Inside ERP | Tags: erp, management, tco

Global Financial Services Firm Improves Customer Service With Ease-of-Use Solution

Raymond James Financial is a global financial services firm with more than 4,600 Advisors. Because 80 percent of these A

Publisher: Microsoft | Tags: contractors, crm, customer service, financial services, management

The Definitive Guide to Midmarket ERP Solutions

An ERP (Enterprise Resource Planning) solution offers businesses big gains, including increased revenues and heightened

Publisher: Inside ERP | Tags: erp, productivity, revenues, tco

Microsoft Dynamics Webcast: Exploring Microsoft CRM Solutions: When Is an Online Deployment Right for You? (Level 100)

Lengthy and costly implementations, inflexible software, and poor user adoption hamper organizations looking for technol

Publisher: Microsoft | Tags: applications, crm, customer service, marketing, productivity, software

mySAP Customer Relationship Management Actively Retaining Customers at Schott Glas

A single touch point for customer communication across all sales channels and departments is a must for enterprises that

Publisher: SAP | Tags: crm, management, mysap

Microsoft White Papers

Guide to Creating and Configuring a Server Cluster under Windows Server 2003

Featured white papers

The Value of Location Intelligence in the Communications Industry

Pitney Bowes

Public Services are under pressure, the challenge is to do more with less. How do you improve citizen satisfaction, increase cost efficiencies and improve service delivery? The power of location intelligence is helping many local authorities...

Download now »
Best Practices for Translating Customer Satisfaction into Revenue

Citrix Online

Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language...

Download now »
HP print solutions and 3M

Hewlett-Packard (HP)

The objective for 3M was to optimize office printing infrastructure at 3M locations worldwide, reduce total cost and environmental footprint. Some of the business benefits acheived by switching to HP print solutions...

Download now »