White Papers
A Service and Content Provider Uses mySAP Customer Relationship Management to Increase Customer Loyalty and Cut Costs
Category: IT Management, Enterprise Applications
Tags: mysap, erp, crm, management
Overview Editorial Aranzadi S.A., a provider of content services for law professionals, needed a way for its sales force to manage the sales process and better serve its customers. The Spanish company turned to the mySAP Customer Relationship Management (mySAP CRM) solution for better sales management and reporting to improve sales performance.
- Publisher
- SAP
- File Format
- Date Published
- Sep 14, 2007
- Format
- Case Studies
- Topics
- Sales - Marketing, CRM Software, ERP
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