White Papers

Berlin Gas Utility Turns Up the Heat With the mySAP Customer Relationship Management Solution

Overview GASAG Berliner Gaswerke AG is the former municipal gas utility company of Berlin, Germany. In order to effectively compete in a deregulated market and increase its market share, GASAG implemented the mySAP Customer Relationship Management solution. This gave it the tools it needed to focus on customer acquisition and retention.

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Publisher: SAP
File Format: PDF
Date Published: Sep 28, 2007
Format: Case Studies
Topics: CRM Software, ERP

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