White Papers

Driving Sales and Service by Integrating People, Information, and Processes

Category: Data Management, Enterprise Applications

Tags: mysap, business software, customer service, crm, software, data

Overview After more than a decade of growth, the business software environment of Volkswagen Financial Services AG was heterogeneous, comprising a considerable number of stand-alone software solutions for various tasks and data types. Customer-facing processes were paper-based and time-consuming, and customer data was maintained in separate systems, which made it difficult for customer service representatives to address customer requests in a timely manner. To address these business issues, Braunschweig, Germany - based Volkswagen Financial Services decided to implement the mySAP Customer Relationship Management (mySAP CRM) solution in conjunction with the SAP NetWeaver platform.

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Publisher: SAP
File Format: PDF
Date Published: Sep 28, 2007
Format: Case Studies
Topics: CRM Software, Business Intelligence - Data Warehousing, Business Management

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