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St.George Bank Improves Customer Service Through Efficient and Personalized Assistance

Overview As Australia's fifth largest retail bank, St.George Bank is the leading challenger to Australia's four dominant financial institutions, a position that sees it constantly innovating to win customers with products and services that meet their needs. St.George recognized that Customer Relationship Management (CRM) software could be a powerful tool to help it outperform its larger rivals. However, the bank's results focused IT culture meant it needed to be certain that any CRM tools it introduced could easily be used by branch staff to make tangible improvements in customer service. The extensive functionality and ease of use offered by PeopleSoft Enterprise Customer Relationship Management software from Oracle was the answer.

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Publisher: Oracle
File Format: PDF
Date Published: Sep 28, 2007
Format: Case Studies
Topics: CRM Software

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