White Papers

Gaining Competitive Advantage Through Effective Retail Loyalty Programs

Overview Loyalty programs are everywhere in the retail industry. Customers interact with them multiple times almost every day - whether shopping at a grocery store, buying a cup of coffee, or purchasing a new DVD. In other words, retailers have become convinced that it is possible to buy customers' loyalty. Do loyalty programs really work, or are these companies just wasting their money? Can a loyalty program change how people behave and get them to spend more money with that company? Can loyalty programs reduce the likelihood that customers will move their business to a competitor? This white paper examines specific industry and market characteristics that make retail loyalty programs popular.

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Publisher: Oracle
File Format: PDF
Date Published: Nov 7, 2007
Format: White Papers
Topics: CRM Software

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