White Papers

Customer-Centric CRM: Fully Optimizing CRM

Tags: crm

Overview Customers, after all, are your most important assets. Discover how to rethink your CRM processes from the outside in, and evolve your current CRM projects around a customer centric strategy. This white paper from the Yankee Group explains how Customer Lifecycle Care is a key driver for improved CRM performance, ensuring every touchpoint is effectively leveraged to produce maximum business value.

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Publisher: RightNow Technologies
File Format: PDF, requires Acrobat Rdr 5
Date Published: Sep 2, 2008
Format: White Papers
Topics: CRM Software, Sales Force Automation, Call Center - Contact

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