White Papers

Navigating Business Intelligence: Understanding Customer Relationships and Households

Overview A major challenge facing organizations today is its ability to understand the relationships between its customers. This is not surprising considering the abundant number of un-integrated and disparate source systems that drive the core operations of an organization; a lack of consistency and enforcement of data quality rules across source systems; and a general lack of understanding regarding exactly what data is available. It is most surprising that organizations whose bottom line is driven by how it responds to and target its customers do not have a good picture of this most valuable asset.

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Publisher
ITNetwork365
File Format
HTML
Date Published
Sep 19, 2008
Format
White Papers
Topics
CRM Software, Business Intelligence - Data Warehousing, Data Quality

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