White Papers
Fractal Builds the Analytical Function for a Large Korean Bank, Enabling It to Drive Acquisition, Retention & Value Management Programs
Category: Data Management, Enterprise Applications
Overview A leading Korean bank wanted to increase the profitability of credit card division by increasing acquisition rates, checking attrition rates and identifying gaps in current processes and marketing strategy. As a solution they deployed Fractal's expertise in Analytical HealthCheck and customer acquisition and retention strategies. As a result they achieved 25% increase in revenues for the client through increased acquisition rates and reduced attrition rates.
- Publisher
- Fractal Analytics
- File Format
- Date Published
- May 16, 2009
- Format
- Case Studies
- Topics
- CRM Software, Data Mining - Analysis
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