White Papers
Marketing the Data Warehouse
Category: Data Management
Tags: warehouse, data warehouse, marketing, data
Overview To increase their chances of success, data warehousing managers need to learn from professional marketers how to build enthusiasm, excitement, and lasting support for the data warehouse. The key is to view the data warehouse as a "Product" and build a brand image for it. This involves creating a marketing plan that defines the data warehouse's purpose and value, creates a memorable identity for it, and communicates key value propositions to target audiences through selected channels. Marketing a data warehouse is effective and fun.
- Publisher
- 1105 Media
- File Format
- HTML
- Date Published
- Apr 19, 2007
- Format
- White Papers
- Topics
- Knowledge and Data Management, Business Intelligence - Data Warehousing
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