White Papers
Experimenting Outside the Box: Using SAS/QC for Modern Applications of Experimental Design
Category: Data Management, Software and Web Development
Tags: direct marketing, software, marketing, applications
Overview Statistical design and analysis of experiments has revolutionized science and industry, from agriculture to industrial quality improvement. But the principles of experimental design go far beyond these traditional applications. Researchers in areas as diverse as direct marketing, computer simulation, and Web site design are also using statistical experiments to study and optimize their endeavors. For example, one can optimize Web site traffic by conducting an experiment on different choices for headline texts, product images, or button text. Or one can study customer behavior by designing a direct marketing campaign with different offers and prices. In this presentation one demonstrates specialized features of SAS/QC software that enables one to perform these kinds of experiments.
- Publisher
- SAS Institute
- File Format
- Date Published
- May 1, 2009
- Format
- White Papers
- Topics
- Knowledge and Data Management, Web Development and Design, Software Engineering
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