White Papers

Fractal Helps Leading Telecom Operator Control Churn by Powering Proactive Retention Programs With Predictive Churn Models

Overview A leading telecom operator in one of the largest circles, was faced with the problem of customer churn. The challenge therefore was to build churn models that would help the telecom operator identify high-value customers, with a high propensity to churn. Fractal's advanced data management tools ensured timely and accurate data file generation from an extremely complex, dynamic and large transaction dataset.

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Publisher
Fractal Analytics
File Format
PDF
Date Published
May 16, 2009
Format
Case Studies
Topics
Knowledge and Data Management

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