White Papers

Broadcaster Learns Customer Preferences With Online Survey Tool

Tags: version 2.0, database, applications

Overview XM Satellite Radio is one of the country's leading satellite radio broadcasters, started in 2001. One of the biggest challenges that the vice president of Research for XM faced when she took on her position was finding the best possible tools for conducting consumer research within the cost structure and ease-of-use criteria that would fit the company's needs. This included evaluating a new wave of online survey applications. Designed using Microsoft technologies including the SQL Server 2005 database, Visual C# 2005 development tool, and ASP.NET version 2.0 for Web pages, SurveyMonkey.com provided a clear and intuitive interface.

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Publisher: Microsoft
File Format: WORD
Date Published: Nov 22, 2006
Format: Case Studies
Topics: Database Applications

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