White Papers
From Data Mining to Database Marketing
Category: Data Management
Tags: data mining, developers, database, marketing, data
Overview The current state of the art analysis of databases is done by high-tech analysts (typically statisticians) using sophisticated tools (e.g., SAS or S-Plus). In essence these analysts are manual data miners. Database mining, which incorporates the ability to access directly data stored in a database, is one step beyond the core technology of data mining. The distinction (database rather than data) might seem to be a trivial improvement but like most transitions from technology to solutions, it requires a major leap for developers. Database marketing, on the other hand, supports a variety of business processes. It involves transforming a database into business decisions.
- Publisher
- Data Intelligence Group International
- File Format
- HTML
- Date Published
- Jul 2, 2007
- Format
- White Papers
- Topics
- Data Mining - Analysis, Database Marketing
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