White Papers

Transform Customer Data Into Profit: Discover New Sources of Value Through Analytic Insight Across Your Marketing, Sales and Service Organizations

Tags: customer loyalty, erp, crm, unified, management

Overview Marketing groups were first to embrace predictive analytics, for cross-selling, campaign management, interaction management, customer acquisition and customer loyalty programs. Other functional groups are gradually discovering the value of predictive analytics for identifying unexpected opportunities and anticipating problems. They know that if they don't, they leave money on the table. Money that somebody savvier is ready to grab. The real winners are the enterprises that realize that true customer intelligence is about more than injecting analytics into discrete decisions or programs. Where ERP and CRM platforms unified operations across the organization, an Enterprise Intelligence Platform now unifies customer knowledge and insight.

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Publisher: SAS Institute
File Format: PDF
Date Published: Mar 20, 2008
Format: White Papers
Topics: Business Intelligence - Data Warehousing, Data Mining - Analysis

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