White Papers
IT Analysis - CPM: Involving the Sales Team in Performance Management
Category: Data Management, IT Management
Tags: cpm, budgeting, crm, software, management, applications
Overview It is always interesting to come across software vendors addressing performance management, not from the holistic "Corporate Performance Management" (CPM) view point of budgeting, planning and reporting but from operations - the coal face - where the business is done. One such operational area is Sales Performance - planning, managing & controlling the sales activities so that the business achieves its revenue and profit margin targets - or has timely information if there are going to be shortfalls. This requires more than Sales Force Automation (SFA) or Customer Relationship Management (CRM) applications which address the recording of sales activities, customer details and contracts. To steer the sales activities such that they support the business goals is a much more complex issue.
- Publisher
- Quocirca
- File Format
- Date Published
- Feb 21, 2009
- Format
- White Papers
- Topics
- Sales - Marketing, Data Mining - Analysis
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