White Papers

Alaska Airlines Soars in Meeting the Needs of More Than 17 Million Customers Annually

Category: Data Management, IT Management

Tags: customer loyalty, tco, crm, marketing, data

Overview For 74 years, Alaska Airlines has been providing world-class domestic airline service. Understanding and responding to customer needs is the key to success in the increasingly competitive domestic airline industry, where margins are small and customer loyalty is prized. Over the years, Alaska Airlines acquired a great deal of customer data, but it resided in disparate systems throughout the company. Alaska Airlines chose Oracle's Siebel Business Analytics to tie together customer data from numerous sources, and, ultimately, to design marketing programs to drive customer loyalty. Using a forward-thinking approach that encompasses a methodical look at process improvements, Alaska Airlines is now able to better understand, respond to, and anticipate customer needs.

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Publisher: Oracle
File Format: PDF
Date Published: Mar 2, 2009
Format: Case Studies
Topics: Data Mining - Analysis, ROI - TCO

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