White Papers

Online Data Collection & Management - Part 1: Techniques for Building Intelligent Web Forms

Category: Data Management, IT Management

Tags: search engine, marketing, management, data

Overview Good web response management techniques are essential for building relationships with new visitors to one's web site, especially if they want to optimize their site as a sales channel. According to a study by the Direct Marketing Association, the share of Internet sales will increase to 43% of all catalog, retail and e-commerce sales by 2007 and 46% by 2009. Coupled with growing investments in search engine marketing, the importance of capturing data from new visitors to their web site at the moment they arrive is an opportunity not to be missed. In this paper for return customers or visitors, Web forms that are not smart enough to recognize them can be annoying, leaving a bad impression of their company.

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Publisher: Accela Communications
File Format: PDF
Date Published: May 23, 2009
Format: White Papers
Topics: Sales - Marketing, Data Acquisition - ETL, Knowledge and Data Management

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Accela Communications White Papers

Online Data Collection & Management: Part 2 - Strategies for Capturing and Delivering Value-Rich Data

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