White Papers

The Path to Profitable Analytics: Via Predictive Analytics to Marketing Automation

Category: Data Management, IT Management

Tags: bi, direct marketing, marketing, data

Overview The SAS BI solutions enabled one to increase the number of direct marketing campaigns from 20 to 1000+ a year. Now with SAS Marketing Automation implemented one is able to further increase the number of campaigns while improving the quality of target list selections. The paper focuses on data handling methodology in preparation of direct marketing campaigns and how the business needs were reflected in SAS Marketing Automation.

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Publisher: SAS Institute
File Format: PDF
Date Published: May 29, 2009
Format: White Papers
Topics: Finance, Business Intelligence - Data Warehousing, Data Mining - Analysis

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