Latest Database Marketing White Papers

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silicon.com > White Papers > Data Management > Data Tools

Company Improves Data Analysis and Reporting With Business Intelligence Solution

Company Improves Data Analysis and Reporting With Business Intelligence Solution

Kelley Blue Book analyzes and publishes data on new and used vehicles. Large automotive manufacturers, as well as indivi Read more

Sep 23, 2009

silicon.com > White Papers > Software and Web Development > Software Development Tools

Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer

Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer

Financial institutions have the opportunity to dramatically improve their understanding of what their customers and pros Read more

Aug 25, 2009

silicon.com > White Papers > Data Management > Data Tools

Customer Data Quality Platform from Pitney Bowes Business Insight - a Butler Group Technology Audit report

Customer Data Quality Platform from Pitney Bowes Business Insight - a Butler Group Technology Audit report

Pitney Bowes Customer Data Quality Platform (CDQP) is a domain-specific customer data quality management system that ena Read more

Aug 25, 2009

silicon.com > White Papers > Data Management > Data Tools

Data Quality Considerations for a Master Data Management Structure

Data Quality Considerations for a Master Data Management Structure

Companies acquiring companies. Human Resources sharing information with Finance. Businesses spanning multiple countries. Read more

Aug 25, 2009

silicon.com > White Papers > Data Management > Data Infrastructure

Solving On-Premise Email Management Challenges With On-Demand Services

Solving On-Premise Email Management Challenges With On-Demand Services

The growing reliance on email for critical business processes has driven the need for increasingly complex email systems Read more

Jun 30, 2009

silicon.com > White Papers > Data Management > Data Infrastructure

Information Workplace Platforms: Oracle vs. Microsoft

Information Workplace Platforms: Oracle vs. Microsoft

There are business scenarios in which technology-selection decisions should be based on vendor platforms and there are o Read more

Apr 20, 2009

silicon.com > White Papers > Data Management > Data Infrastructure

Going Beyond Spreadsheets: How Visual Modeling Can Enhance Decision Analysis

Going Beyond Spreadsheets: How Visual Modeling Can Enhance Decision Analysis

Traditional spreadsheet technology has peaked as the most effect method of data analysis. This paper outlines how the n Read more

Mar 18, 2009

silicon.com > White Papers > IT Management > Business Functions

The Customer Focused Contact Center

The Customer Focused Contact Center

Call it what you will - the contact center or call center, customer service, or 1-800 number is a critical area where th Read more

Mar 18, 2009

silicon.com > White Papers > Data Management > Data Infrastructure

Enabling New Clickstream Analytics with Netezza's Easy-to-Use, High-Performance Data Warehouse Appliance

Enabling New Clickstream Analytics with Netezza's Easy-to-Use, High-Performance Data Warehouse Appliance

Don't just let your data sit there....make it actionable! Amazon.com replaced its existing clickstream database Read more

Mar 18, 2009

silicon.com > White Papers > Enterprise Applications > Customer Management

Turning shoppers into advocates: The customer focused retail enterprise

Turning shoppers into advocates: The customer focused retail enterprise

Today's marketplace faces unprecedented diversity, fragmentation of consumer values, and information transparency. These Read more

Mar 18, 2009