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Saving Goliath: Growing a Large Scale Internet Marketing Channel

Category: Software and Web Development, IT Management

Overview While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line marketing channels are showing declining performance and the on-line channel itself is experiencing more down-to-earth growth rates, making gaining scale an even harder problem for Goliaths to solve. Unfortunately, Goliaths cannot afford to take a simple slingshot approach to build their online marketing channels.

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Publisher: [x+1]
File Format: PDF
Date Published: Mar 1, 2008
Format: White Papers
Topics: Sales - Marketing, Site Marketing

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