White Papers

Using Web Analytics in Microsoft Excel: Powerful New Functionality With WebTrends SmartReports

Category: Data Management, Desktops, Laptops and OS, Enterprise Applications

Overview For a long time web analytics users have leveraged Microsoft Excel to report on and augment the analysis of their web site information. Many organizations use Excel to report key web analytics findings across departments, helping to coordinate efforts and to measure progress toward web site business goals. Excel is also used to correlate web analytics information with other corporate data, such as online product sales with product and campaign costs in order to calculate Gross Margin Return On Investment (GMROI) for a more holistic view of business performance. Excel provides an ideal environment for business users to combine multiple sources of business information, calculate metrics and display and share information, because it's nearly universally available.

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Publisher: NetIQ
File Format: PDF
Date Published: May 21, 2004
Format: White Papers
Topics: Spreadsheets, Data Mining - Analysis, Business Management

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