White Papers
Bertelsmann Mediasystems Implements Userfriendly "One-Step Business" at BMG
Overview Even famous musicians need to be marketed. For every new CD that comes on the market, a huge promotion is launched to ensure that the CD achieves spectacular sales in the shortest time possible. The sale of marketing items is fully supported throughout all phases of the sales cycle at BMG Entertainment. For its branches throughout the world, the music company implemented a SAP Markets Online Store solution that is seamlessly integrated in all business processes and backend systems.
- Publisher
- SAP
- File Format
- Date Published
- Sep 28, 2007
- Format
- Case Studies
- Topics
- Transaction Management, Business Management
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