White Papers

Probably the Best Internet Sales in the World!

Category: IT Management, Enterprise Applications

Overview In connection with the analysis of the objectives of an e-commerce solution at Carlsberg, they established that the most important factor is enhanced customer loyalty and satisfaction. Gaining a broader knowledge and competency base via Internet sales came in second, since this will provide the company with an entirely new set of ground rules on how best to act in Â“the new economyÂ”. SAP Internet Sales is similar to Customer Relationship Management - a clear signal that customers do come and should come first.

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Publisher: SAP
File Format: PDF
Date Published: May 15, 2008
Format: Case Studies
Topics: Sales - Marketing, ERP

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