White Papers

Pricing and Revenue Optimization: A Manufacturing Perspective

Category: IT Management, Enterprise Applications

Overview Pricing and revenue optimization is the process of intelligently using a combination of market, customer, product, promotion, and supply-and-demand data to improve business margins by either increasing unit prices or increasing gross revenues. This process seeks intelligent tradeoffs among various competing objectives consistent with an organization's business strategy.

The area of pricing and revenue optimization is fast being recognized as having the capability to leverage optimization technology to help businesses grow margins significantly. Studies by some of the world's best management-consulting companies have shown that intelligent pricing can add a 15% to 50% incremental margin to the business bottom line and can significantly enhance revenue.

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Publisher: SAP
File Format: PDF
Date Published: Jul 17, 2008
Format: White Papers
Topics: Sales - Marketing, Supply Chain Management, ERP, Business Management, Strategic Planning

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