White Papers

Getting It Right: Turning Customer Value Into Competitive Advantage in Retail Banking

Tags: customer loyalty, financial services

Overview While retail banks have long known that growing customer loyalty, customer profitability and share of customer are the keys to competitive advantage, many remain challenged to incorporate customer strategies into a product-focused environment. Product silos, inconsistent customer communications and the inability to act on customer insight across the enterprise block retail banks from grabbing the larger payoffs that customer intimacy offers. In fact, banking customers are the least loyal in the financial services industry.

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Publisher: SAS Institute
File Format: Webcast
Date Published: May 12, 2007
Format: Webcasts
Topics: Bank Management

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