White Papers

A New Standard in Service for Standard Chartered Bank PLC

Category: Professions and Industries, IT Management

Overview In Hong Kong, where Standard Chartered Bank PLC generates approximately one-third of its revenues, the banking environment has changed rapidly in recent years. This has forced financial institutions to become more nimble and creative with customer offerings - or to pay a high price for failing to do so. With rising customer expectations, the bank needed to have the means to understand their customers better. They had to find a way to provide more timely responses, to tailor advice to meet individual requirements, and to help guide customers in considering various products that would suit their particular requirements. Oracle's Siebel Customer Relationship Management (CRM) solution was at the core of the bank's Customer One change program.

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Publisher: Siebel Systems
File Format: PDF
Date Published: Dec 11, 2009
Format: Case Studies
Topics: Finance, Bank Management

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