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Web Site Measurement Hacks: Manage Lifetime Value Using the Visitor Segment Value Matrix

Overview Now, think about the fact that certain media, offers, copy, content, and products are responsible for customers being in each of the four groups above. Those in the top group can easily generate many, many times the profit of those in the bottom group for a company. If the user is choosing which media, offers, copy, content, and products to offer to visitors, the user is choosing how many visitors end up in each of the four groups above. As one can see, the most profitable retention program the user can probably execute in the short-term is to engage in some fine-tuning on the acquisition efforts.

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Publisher
O'Reilly Media
File Format
PDF
Date Published
Oct 24, 2007
Format
White Papers
Topics
Web Content Management, Online Trading, Web Development and Design

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