White Papers

Web Content Management and Customer Relationship Management

Overview Internet, intranet, and extranet sites can no longer afford to be static information suppliers. Web sites must be dynamic business applications that enable effective peer-to-peer, business-to-business, and business-to-consumer communications. Technology can make building Web applications fast, but only people empowered to create and manage their own content can make Web applications work.

This paper describes how innovative businesses can combine the strengths of customer relationship management (CRM) and Web content management (WCM) systems to dramatically improve business communications with customers, prospects, and partners.

An integrated solution provides organizations with a personalized Web site experience that combines rich, targeted, dynamically assembled content from the Resolution system with customer information from the CRM database.

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Publisher
Microsoft
File Format
WORD
Date Published
Jan 7, 2008
Format
White Papers
Topics
Content Management, Intranet

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