White Papers

Spanish Hotel Chain Boosts Web Sales by 200 Percent With Flexible Online IT Solution

Overview Sol Melia owns 350 hotels in 30 countries, making it the world's largest chain of resorts and Spain's largest hotel chain. Sol Melia wanted to increase international sales and customer retention by offering a quality and personalised service while also simplifying the booking process for partners and travel agents. The company used a flexible model-driven development solution to deliver a web-enabled marketing and sales system that can be used by staff, partners and potential customers across the globe. The new system has increased Sol Melia's online sales by 200 percent and opened up new international markets. Operational efficiency at the company has also improved.

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Publisher: CA (Computer Associates)
File Format: PDF
Date Published: Jun 12, 2008
Format: Case Studies
Topics: Application Development, Web Development and Design

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