White Papers

Going Global with Geolocation

Overview Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper:

  • Explains how geolocation uses a Web visitor's IP address to identify their physical location
  • Demonstrates how you can tailor your Web content to your visitors' specific needs ? use their language; tailor your messages; serve local advertising; quote local prices
  • Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales

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Publisher
Quova
File Format
PDF
Date Published
Oct 25, 2008
Format
White Papers
Topics
Site Marketing, IP Technologies

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