White Papers
Is Instant Messaging Going to Replace SMS and e-Mail as the Medium of Choice for Direct Customer Communications?
Category: Software and Web Development
Tags: instant messaging, sms, real-time, direct marketing, marketing
Overview This paper looks at instant messaging services and sees if there is a role for them as a direct marketing tool. It describes the key function provided by the three major service providers and describes potential scenarios for this type of functionality to be used to drive real-time customer communications.
- Publisher
- Cognitive Box
- File Format
- Date Published
- Dec 4, 2008
- Format
- White Papers
- Topics
- IM, Email
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