White Papers

Avoid the Postal Hike Blues With e-Mail Appending

Category: Software and Web Development, IT Management

Overview Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers. E-mail appending, a service where a vendor matches missing e-mail addresses to your postal file, must be considered. Typically, the costs are per matched e-mail address, and people only pay for those addresses that are deliverable. When done correctly, e-mail appending can be an effective strategy to quickly increase the percentage of e-mail addresses in your file.

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Publisher: Penton Media
File Format: HTML
Date Published: Apr 3, 2009
Format: White Papers
Topics: Email, Customer Support Services

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