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Spring Cleaning Tips and Tricks: Time to Tend to Your Email Database

Overview With a new year come resolutions and the acknowledgement that they often accumulate more than they need or want. So, one may have intentions to clean out those closets, basements, garage, and file drawers?but how about the email address lists? And how did those problematic emails get into the database in the first place? Well, if one has a website, they may have inadvertently accepted registrations with unintentional typos or intentional malicious errors - studies show that problematic emails are entered on websites up to 20% of the time. This paper addresses several ways one can clean and purge an email address database, including list hygiene, email change of address, and email validation.

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Publisher
FreshAddress
File Format
PDF
Date Published
Apr 3, 2009
Format
White Papers
Topics
Email, Database Management

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