White Papers

Bringing Customer Intelligence to the Web Channel

Overview The Web channel continues to increase in importance to organizations worldwide, and the complexity of governing such an environment is only increasing. The Web has changed from an information portal to an e-commerce portal, and for many organizations, is becoming an extension of their operations. No doubt the Web plays an important role within own company. As that importance grows, and more business is either influenced or directly affected, the ability to learn and improve from every customer Web interaction only becomes more significant. As marketing leaders within own organizations, it is critical to ask the tough questions about capabilities in these areas.

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Publisher
SAS Institute
File Format
PDF
Date Published
Sep 2, 2009
Format
White Papers
Topics
Portals, Business Intelligence - Data Warehousing, Data Mining - Analysis

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