White Papers

Unsolicited Commercial Email (Spam): An Exploratory Understanding Using Stakeholder Analysis

Category: Security

Tags: spam, email, marketing

Overview The growth in the use of email marketing has been accompanied by an enormous increase in the amount of Unsolicited Commercial Email (UCE), popularly known as spam. The unprecedented amount of unsolicited messages is now recognized as a serious problem, costing the society billions of dollars very year. This paper provides an exploratory understanding and conceptualization of unsolicited commercial email. Based on critical characteristics of UCE, they propose a conceptual typology of spam. Further, they identify the key stakeholders in the UCE process and enunciate the roles played by them. Using the stakeholder analysis, they highlight some key mechanisms for addressing the problem of UCE.

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Publisher
Middlesex University
File Format
PDF
Date Published
Oct 14, 2008
Format
White Papers
Topics
Spam - E-mail Fraud - Phishing, Network Security

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