White Papers

Email Marketing for the Third Screen: The Adoption of Mobile Email and Its Impact on Email Marketing Deployment

Overview Smartphone adoption is rapid and continuing to grow. To date, mobile email adoption has been primarily among young, affluent business users. However, the demographic of smartphone users is changing due to the decreasing cost of these devices. Therefore, B2C email marketers should prepare now for a wider demographic set to adopt smartphones within the next six months. To address this growing adoption, email marketers need to understand the key characteristics of email on the 'Third screen.'

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Publisher
ExactTarget
File Format
PDF
Date Published
Feb 13, 2009
Format
White Papers
Topics
Spam - E-mail Fraud - Phishing, Mobile - Wireless Communications

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