White Papers

Fighting Web Spam

Overview High ranking of a Web site in search engines can be directly correlated to high revenues. This amplifies the phenomenon of Web spamming which can be defined as preparing or manipulating any features of Web documents or hosts to mislead search engines' ranking algorithms to gain an undeservedly high position in search results. Web spam remarkably deteriorates the information quality available on the Web and thus affects the whole Web community including search engines. The struggle between search engines and spammers is ongoing: both sides apply increasingly sophisticated techniques and counter-techniques against each other. This paper first presents a general background concerning the Web spam phenomenon. They then explain why the machine learning approach is so attractive for Web spam combating.

By downloading you agree to our Terms and Conditions. These include information regarding use of your personal data.

Publisher: Poznan University of Technology
File Format: PDF
Date Published: Jul 1, 2009
Format: White Papers
Topics: Spam - E-mail Fraud - Phishing, Network Security, Security Management

Similiar White Papers

Top five strategies for combating modern threats: Is anti-virus dead?

Today's fast, targeted, silent threats take advantage of the open network and new technologies that support an increasin

Publisher: Sophos | Tags: email, malware, network

Sophos Email Security and Control - Free 30 Day Trial

Proactively block inbound and outbound threats with unrivaled effectiveness and simplicity, delivering high-capacity, hi

Publisher: Sophos

Gain a Competitive Advantage by Aligning Your IT Infrastructure with Business Objectives

This paper looks at what IT Security means to your company and how services can assist in the battle against the threats

Publisher: IBM

What is the (Real) Threat and How to Deal With It? A Route to Security as a Service

This paper looks at what IT Security means to your company and how services can assist in the battle against the threats

Publisher: IBM

Eliminate Spam, Gain Productivity

Learn all about the dangers and the costs of spam in all its forms - from stock-touting to PDF to spreadsheet and more.

Publisher: MessageLabs, now part of Symantec | Tags: direct marketing, email, infrastructure, marketing, network, pdf, spam, spreadsheet, storm worm

Poznan University of Technology White Papers

Featured white papers

The Value of Location Intelligence in the Communications Industry

Pitney Bowes

Public Services are under pressure, the challenge is to do more with less. How do you improve citizen satisfaction, increase cost efficiencies and improve service delivery? The power of location intelligence is helping many local authorities...

Download now »
Best Practices for Translating Customer Satisfaction into Revenue

Citrix Online

Today's support organisations are focused on two top-level metrics: financial results and customer satisfaction. For most, it's easy to track financial performance, but customer satisfaction is akin to speaking a foreign language...

Download now »
HP print solutions and 3M

Hewlett-Packard (HP)

The objective for 3M was to optimize office printing infrastructure at 3M locations worldwide, reduce total cost and environmental footprint. Some of the business benefits acheived by switching to HP print solutions...

Download now »