White Papers

Social PR Research Report - Part One

Tags: public relations, social media, marketing

Overview The following information resulted from a multiple-question survey posted in November 2008 asking company leaders and marketing decision-makers about their public relations agencies. The main objective was to determine which PR firms are best attuned to social media and are developing the most beneficial social programs for their clients. It was also designed to determine the answer to, "Is social media even what PR agency clients want?"

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Publisher: ZDNet
File Format: PDF
Date Published: Mar 18, 2009
Format: White Papers
Topics: Sales - Marketing, Strategic Planning

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